Direct Response Branding™
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Chapter 1 - The Winning Formula for a High-Growth, High-Impact Business: "Clear away the cobwebs, smoke, and mirrors that are distracting other business owners, and understand how to respond more decisively and effectively than all the rest."
Chapter 2 - What is Direct Response Branding™, anyway?: "Learn the 5 Pillars of Direct Response Branding - including the new TILT Framework that make clients pursue YOU (instead of you constantly having to chase clients)."
Chapter 6 - Pillar Four: "How to easily and quickly get your first Education Based Event up and running (businesses who don’t do these right now are definitely getting left in the dust)."
Chapter 8 - Go Beyond The Avatar: "Why it’s not enough to just know who your audience is these days - and why ‘find a need and fill it’ doesn’t work anymore (and what it’s been replaced with in the 2000’s)"
Chapter 9 - The Right Fit Filter™: "How to say NO to the clients you don’t want - and only work with those you love (and who love you enough to pay what you’re worth)."
Chapter 13 - Your Irresistible Core Offer: "Everyone says you need an ‘Irresistible Offer’ - but what does that mean? How do you actually create one? This chapter solves that for you once and for all."
Chapter 16 - Create your buyers’ system for maximum growth: "Mini-Celebrities, Connection Campaigns, and Powerful Videos: the secret to leveraging celebrity status in order to achieve ultimate freedom (even if you don’t like the spotlight)"
Chapter 11 - The Phoenix Model: Transforming your customer service team in revenue: "Customer service should never end with answering emails, calls, and fielding problems. How to make your Customer Service team an asset that enrolls new clients for you and pays for itself."
Chapter 18 - Maximize Your Growth: "How to use the PLM Method - the Profit Leverage Multiplier Method - to maximize your growth AND your profit at the same time (as you probably know these do not always go hand in hand). This easy to implement model helps you grow profits 2-5x.
Chapter 99 -Implement And Grow Rich: "The Fork In The Road…or what will determine whether you double your business in the next 30-90 days - or stay exactly where you are now (hint: it’s what you do at the end of the book)."
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Value: PRICELESS
Value: PRICELESS
Value: PRICELESS
Value: PRICELESS
Value: PRICELESS
When you download my book, you’ll get a special link to go set up a 1-on-1 Business Growth Strategy Session to take a look at how to customize and apply the methods in the book to YOUR business in particular.
Again, due to the value and personalized time involved in these calls, I can only offer them to those who qualify - and for a limited time - but NOW is your chance to get your foot in the door and go for it!
The Experience we create for ourselves and others, meaning the future we make a conscious choice to step into.
The Mindset we adopt in support of that experience, meaning the beliefs we have about the people around us, the world, and ourselves.
The Commitment we take on. This means the persistent, relentless action we undertake in support of the experience we are creating, our beliefs, and our relationships.
Each of these must be aligned with our larger purpose as individuals or as organizations.
“I've been a [not an] serial entrepreneur for the past 25 years. What I do is take companies that are at 6 figures and take them to 7 figures (or a million), 1 MIL companies to 10 MIL, 5 MIL to 20.
You get the idea. I’ve been through at least 3 “huge crisis” moments in my history as an entrepreneur (9-11, the 2007 Recession, and a personal health scare in the hospital) - so thriving during challenging times like these isn't my first rodeo, so to speak.
I’m hoping you’re one of those who choose to go all-hands-on-deck and use my battle proven methods to increase, rather than decrease, your profits over the next 90 days.”